Sustainability & Bounce

For our high performance, renewable Bounce foam, we sustainably source new carbon, raw materials to synthesize green chemistries from plant-based biomass. Traditional non-renewable polyurethane foams rely on petrochemicals. Bounce has been GreenCircle certified up to 73% renewable material.

GreenCircle is a third-party certification body with a rigorous evaluation process that ensures the validity of a company’s environmental claims. Everything in Bounce’s supply chain was assessed to the strictest sustainability criteria. Its certification over 70% is an incredible achievement; however innovation is ongoing, and by 2020, we are focused on developing a product made from 100% renewable material.

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Sustainability Impact

We assessed our technology against a standard polyurethane foam, and found that Bounce showed a significant improvement in strength and elongation. This translates to less waste: with its increased resiliency and durability, Bounce products last longer than traditional foams and therefore do not need to be replaced as often. When it does come time for disposal, its new carbon materials are easily recycled back to the earth through composting, unlike polyurethane foams that usually end up as landfill.

In addition to its increased strength and durability, Bounce also has a lower density than standard polyurethanes. This means that Bounce weighs less than its competitors, an important advantage that translates to greater efficiency and sustainability. For example, we can imagine Bounce’s use in the automotive industry, where a car’s lighter weight ultimately leads to a reduction in its GHG emissions.


The various stages in the production process of Bounce each come with considerable CO2 savings. In the first stage, sourcing and producing a biochemical alternative to adipic acid reduces carbon emissions by 8kg. The next step, producing a biochemical polyol, results in a reduction in carbon emissions of 5kg compared to the production of an adipic acid polyol. The final step in the production process, using the green polyol to produce a renewable foam, equates to a carbon emission reduction of 4kg compared to producing a PU foam from adipic acid.

Life cycle Analysis - Potential Carbon Footprint reduction (kg of CO2 per kg of Acid, Polyol and PU produced)
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Carbon reduction in a shoe is a 4x multiple due to “cradle to grave” analysis.