The Science Behind Van’s new EcoCush Insole: A talk with CEO Jason Robinson & FDRA
Check out the latest Kicks over Coffee chat with our CEO Jason Robinson and FDRA’s Andy Polk. They discuss the latest news with Evoco from winning the Drapers Most sustainable initiative award, product certifications and most importantly how FATES insoles deliver on its promise of sustainability with matching performance.
Why are bio-content certifications like USDA BioPreferred important?
We want our partners and their customers to trust that our products are making an impact. That is why we were certified sustainability by USDA Bio-Preferred. What this means is that 72% of our FATES eco-foam insoles are made from plant materials (i.e. new carbon).
New Carbon is a term that refers to carbon of today, so carbon that was created in recent years (i.e plants and animal matter) not oil which was created thousands of years ago.
How does sustainability impact performance?
At Evoco sustainability and performance are synonymous. The technology that powers FATES eco-foam insoles was designed for performance. The development team created a material that allowed for performance factors to be able customized for our customer’s needs while having a sustainable 70% bio-content.
How are we scaling FATES technology to develop all footwear components and creating more value to our partners?
We are scaling the same technology we use for FATES eco-foam and developing all components of a shoe; midsoles, outsoles (TPU), and most excitingly, a plant-based leather alternative (PBLA) for the upper.
At the same time we are expanding our supply chain to serve our partners better. As we get ready to open our Vietnam production facility, it allows us to better develop products for our customers and tailoring our materials for their needs for seamless integration into their supply chain.