Evoco COO & Co-Founder, Natalie Ashdown, Named to Toast & BetaKit's Top 25 Women in Tech 2025
[Toronto – September 26, 2025] – Evoco’s Co-Founder and COO, Natalie Ashdown, is named as Toast and BetaKit’s Top 25 Women in Tech 2025, a prestigious recognition unveiled annually at Platform Calgary in Alberta, strengthening the Canadian tech community. Toast’s Top 25 Women in Tech award honours Canadian female Tech founders addressing climate challenges through transformative, innovative solutions. It highlights women who are shaping industries, driving innovation, and opening doors for the next generation of leaders.
At Evoco, Natalie has been a driving force behind our mission to transform industries with plant-based chemistry solutions, including the development of innovative bio-foams and bio-leathers. Her leadership embodies the belief that sustainability and performance go hand-in-hand, and that the future of materials must be both planet-conscious and human-centred.
But this recognition is about more than one individual achievement. It reflects the rising tide of women in technology and cleantech, and the importance of building pathways that bring others forward. Natalie’s involvement in initiatives like RBC Women in Cleantech powered by MaRS and the Asia Pacific Foundation of Canada’s Trade Delegations showcases her commitment to empowering young professionals and amplifying diverse voices in science and technology.
“This recognition is truly a reflection of the incredible community I’ve been able to learn from and collaborate with,” said Natalie Ashdown, COO & Co-Founder at Evoco. “I hope it helps remind others that innovation thrives when we build together, share knowledge, and create space for new voices to rise.”
We’re thrilled to celebrate this major milestone for the company’s leadership and invite you to join us in recognizing not only Natalie’s achievement, but the countless women pushing boundaries in technology and cleantech around the world on our LinkedIn announcement.
The Toast Top 25 Women in Tech award is a celebration of progress, but also a call to action. As part of the global manufacturing industry, we have an opportunity to support and accelerate change by ensuring diverse leadership, inclusive mentorship, and sustainable innovation remain at the heart of growth.
Public Relations Contacts:
Gérald Alvoët
VP of Marketing
galvoet@evocoltd.com
About Evoco
Evoco is a global innovation company founded to defossilize the material value chain. We are developing a plant-based technology platform of scalable chemistry and material technologies to help our industry partners detoxify and decarbonize high-performance consumer and industrial products.
Evoco’s innovation platform can be used to produce high-performance Bio-Foams, Bio-Leathers, and Bio-TPU technologies. We have scaled the technology today with a focus on continued growth in the footwear industry while expanding our global reach with operations in China, Vietnam, and Italy. With 14 patents granted, Evoco is expanding its market opportunities by introducing new materials and technologies into additional verticals and product line categories.
To learn more, please visit: evocoltd.com
About Toast
Founded in 2022, Toast was born out of a genuine need to diversify technical teams. Both founders faced experiences where they lacked support and mentorship in the workplace. Toast has become Canada’s first female-focused talent partner aimed at placing women in tech companies. Toast is backed by the federal government to help organizations who have tagged gender diversity to their ESG reporting. Since launching, Toast has built a community of thousands of women+ in North America and we are partnered with over 70+ organizations. In 2024, Toast expanded its community to New York City, Los Angeles, and Chicago, bringing Toast chapters to even more women in tech.
To learn more, please visit https://www.trytoast.ca/
Founded in 2012, our journalism focuses on the companies, trends, and ideas shaping Canada’s digital economy. We write about tech, for tech, and our audience actively builds, funds, and supports Canadian startups. BetaKit is the publication of record for those who want to understand what’s happening in Canadian tech and why it matters. BetaKit is here for our audience, providing daily journalism, impactful partnerships and impactful membership programs that contribute to a strong national narrative of Canadian ambition and achievement.
For more information, visit:
https://betakit.com
